Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

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Online Shopping and Social Media: Friends or Foes? (2017, methodology): “…Equations 7–10 using the latent instrumental variables (LIV) approach (Ebbes et al. 2005; Rutz, Bucklin, and Sonnier 2012; Rutz and Trusov 2011; Zhang, Wedel, and Pieters 2009).22 We also allow for the possibility of correlation of purchase, number of purchases, and number of retailers…”
Handling Endogenous Regressors by Joint Estimation Using Copulas (2012, unknown): “It does not require information on higher-order moment conditions or heteroscedasticity and thus is more generally applicable (see recent applications in Rutz and Trusov 2011, Rutz et al. 2012, and Zhang et al. 2009).”
Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication (2017, methodology): “Bollen and Stine (1990) first proposed to use bootstrapping, and Yuan and MacKinnon (2009) and Zhang, Wedel, and Pieters (2009) later proposed to use Bayesian estimation to establish the significance of the indirect effect.”
Too Much of a Good Thing: The Impact of Product Variety on Operations and Sales Performance (2012, methodology): “In the second stage, the fitted value of the fill rate (FillRateeit) from Equation (1) is calculated and then used in Equation (2) (Zhang et al., 2009).”