Data Privacy: Effects on Customer and Firm Performance

By Kelly D. Martin, Abhishek Borah, Robert W. Palmatier. 2017

659 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4cee0421c669c606e211ad42899099e85f107389

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In Experimental and Cognitive Psychology

In Social Psychology

In Sociology and Political Science

Citations in the corpus

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer (2018, background): “While studies in marketing (e.g., Martin, Borah, and Palmatier 2017) and other fields such as information systems (e.g., Cavusoglu, Mishra, and Raghunathan 2004) have focused on how Wall Street responds to DBAs, no study to our knowledge (perhaps due to data challenges that we described previously)…”
Secrets and Likes: The Drive for Privacy and the Difficulty of Achieving It in the Digital Age (2020, background): “For instance, they reduce customers’ feeling of emotional violation and distrust in cases where personal data shared with firms are subject to vulnerabilities (Martin et al., 2017).”
Customer experience challenges: bringing together digital, physical and social realms (2018, background): “B ol to n A t 0 8: 23 2 0 Se pt em be r 20 18 ( PT ) offset their perceptions of vulnerability (Martin et al., 2017, p. 36).”
Frontline Service Technology infusion: conceptual archetypes and future research directions (2019, background): “Given the importance of cyber-security and the negative effects of data breaches (Martin et al. , 2017), blockchain systems might prove a valuable investment to gain customer confidence in the organization.”
The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019, background): “, social media as a surveillance tool, lack of trust in media and democratic institutions) (e.g., Allcott and Gentzkow, 2017; Grinberg et al., 2019; Martin, 2018; Martin et al., 2017; Trottier, 2016).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “Perceptions of risk and vulnerability are associated with data privacy (Martin et al. 2017) and could interfere with the”
Digital technologies: tensions in privacy and data (2022, background): “Proactive permission strategy Among consumers who are more aware of privacy tensions and knowledgeable about digital privacy technologies, we note more sophisticated efforts to protect personal information (Martin et al., 2017).”
The future of social media in marketing (2019, background): “…privacy (e.g., Aguirre et al. 2015; White et al. 2008), the relationship of privacy as it relates to consumer trust and firm performance (e.g., Martin 2018; Martin et al. 2017), and the legal and ethical aspects of data and digital privacy (e.g., Culnan and Williams 2009; Nill and Aalberts 2014).”
Evolution of Consumption: A Psychological Ownership Framework (2020, background): “The frequency and scope of data breaches and ransomware attacks are additional salient reminders of the impermanence of personal data, even when firms prioritize privacy (Martin, Borah, and Palmatier 2017).”