Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

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Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media (2018, background): “…customers are shown to derive value from like-minded discussions with other customers who share the same views about a brand (Baldus et al., 2015; Marbach et al., 2016); however, this conceptualization does not tackle the fact that lurkers, as passive users of social media, may derive value from…”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, unknown): “Therefore, our findings verify that the more engaged a follower is in approaching a recommended brand, the more value can be received (see Hollebeek, 2013), thus value emerges as a consequence of online engagement (Marbach et al. , 2016).”
Consumer engagement in online brand communities: the moderating role of personal values (2019, background): “This study also investigates personality traits as antecedents and consumer values as consequences of OCE in a large scale quantitative study focussing not only on the social media content but on the broader FHOBC context as well, contrary to Marbach et al. (2016).”