The interrelationships between relationship marketing constructs and customer engagement dimensions
By E. van Tonder, D. Petzer. 2018
131 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/12f9a3d88d69dab89dbfab4aeabf1b3e321c32ea
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Ziad Alrawadieh
- Zaid Alrawadieh
- Motasem Alsalameen
- R. Rather
- S. H. Parrey
- Murtaza Hassan Itoo
- Girish Prayag
- Shehnaz Tehseen
In Organizational Behavior and Human Resource Management
- Ziad Alrawadieh
- Zaid Alrawadieh
- Motasem Alsalameen
- R. Rather
- S. H. Parrey
- Murtaza Hassan Itoo
- Girish Prayag
- Shehnaz Tehseen
In Sociology and Political Science
- Ziad Alrawadieh
- Zaid Alrawadieh
- Motasem Alsalameen
- R. Rather
- S. H. Parrey
- Murtaza Hassan Itoo
- Girish Prayag
- Shehnaz Tehseen
Citations in the corpus
- Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “From amarketing perspective, customer engagement has received significant attention (e.g. Higgins & Scholer, 2009; Hollebeek, 2011; Moliner et al., 2018; Van Tonder & Petzer, 2018).”
- Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019, background): “Customers are confident that problems will be resolved in time, which subsequently reduces the transaction cost involved (Van Tonder & Petzer, 2018).”