Toward a theory of motivation and personality with application to word-of-mouth communications

By J. Mowen, Sojin Park, Alex Ricardo Zablah. 2007

163 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/48f832840ad78846afd20d9b1f87c7ddcdd8d3b2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Wilmar B. Schaufeli
2. David G. Taylor
3. Guohua Wu
4. Tao Sun
5. Xiang Fang
6. K. Thompson
7. Ofir Turel
8. David Strutton

In Organizational Behavior and Human Resource Management

1. Guohua Wu
2. Tao Sun
3. Wilmar B. Schaufeli
4. Xiang Fang
5. K. Thompson
6. Ofir Turel
7. David G. Taylor
8. David Strutton

In Sociology and Political Science

1. Guohua Wu
2. Tao Sun
3. Wilmar B. Schaufeli
4. David G. Taylor
5. Xiang Fang
6. K. Thompson
7. Ofir Turel
8. Yufei Yuan

Citations in the corpus

• Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach (2011, methodology): “The 3M model is a partial mediation model, as elemental traits can directly influence surface traits (Mowen, Park, and Zablah 2007).”
• Examining the trait and functional motive antecedents of four gambling activities: Slot machines, skilled card games, sports betting, and promotional games. (2009, background): “), word-of-mouth communications ( Mowen et al. , in press”
• Heavy work investment, personality and organizational climate (2016, methodology): “The brief personality scale has been successfully used, particularly in marketing and consumer research (Mowen et al., 2007) and personnel selection (Harris and Lee, 2004).”
• Online game addiction among adolescents: motivation and prevention factors (2012, background): “…(Young, 2010b) Although focusing on such variables is important and fruitful, the functionalist perspective which we take in this study suggests that these factors inform a set of functional motives, which in turn, influence behavioral outcomes (Clary et al, 1998; Mowen, 2000; Mowen et al, 2007).”
• Investigating generational differences in e-WOM behaviours (2011, background): “More generally, Mowen et al. (2007) propose that one’s propensity to send and receive advertising information is dependent on a combination of elemental traits (e.g. introversion and agreeableness), compound traits (e.g. need for information) and situational traits (e.g. shopping enjoyment).”