A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects

By John Fong, Suzan Burton. 2008

238 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/483d59c734338e36699ac3f7d28c923a93280abf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. David G. Taylor
2. Angelina Nhat-Hanh Le
3. Victoria D. Bush
4. William Van-Tien Dao
5. Der Chao Chen
6. K. Thompson
7. Pradeep Racherla
8. Julian Ming-Sung Cheng

In Sociology and Political Science

1. David G. Taylor
2. Jessica L. McCain
3. Angelina Nhat-Hanh Le
4. Victoria D. Bush
5. William Van-Tien Dao
6. Der Chao Chen
7. W. Keith Campbell
8. K. Thompson

In Human-Computer Interaction

1. Shu-Chuan Chu
2. David G. Taylor
3. K. King
4. Jameson L. Hayes
5. Matteo Borghi
6. Marcello M. Mariani
7. Matthew D. Rocklage
8. R. Fazio

Citations in the corpus

• Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “Prior studies have concluded that friends and members of social networks tend to be similar in socio-demographic characteristics such as gender, race and age, as well as in perceptual attributes such as beliefs and attitudes (Festinger 1957; Gilly et al. 1998).”
• What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “Few studies (e.g., Fong and Burton 2008; Park and Lee 2009) have investigated how consumers from different cultures (and nations) seek and process eWOM information.”
• Investigating generational differences in e-WOM behaviours (2011, background): “Studies suggest that propensity to seek and provide e-WOM is influenced by factors such as culture: consumers in collectivist societies, for example, may be more likely to engage in e-WOM (Fong & Burton 2008), as are those from more extroverted cultures (Mooradian & Swan 2006).”
• Social media advertising value: The case of transitional economies in Southeast Asia (2014, background): “2006), and acquire information more through implicit, interpersonal information exchange (de Mooij & Hofstede 2010) to simultaneously enhance social relationships (Fong & Burton 2008).”
• Narcissism and Social Media Use: A Meta-Analytic Review (2016, background): “…States samples have been found to differ from Asian samples (e.g., Korean, Taiwanese, and Chinese) on the number of friends listed (Alhabash, Park, Kononova, Chiang, & Wise, 2012), topics discussed (Fong & Burton, 2008), and motivations reported (Kim, Sohn, & Choi, 2011) for using social media.”