Julian Ming-Sung Cheng

Marketing · 2014–2018

A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it
• Sociology and Political Science — 28 citations into it
• Information Systems and Management — 11 citations into it

Whom Julian Ming-Sung Cheng trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Shaojing Sun (in Information Systems and Management)

Papers from Julian Ming-Sung Cheng's perspective

Ordered by how strongly the researchers Julian Ming-Sung Cheng trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Cross-Cultural Study on Escalation of Commitment Behavior in Software Projects (MIS Q.)
2. Brands as Signals: A Cross-Country Validation Study:
3. The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
4. A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
5. What to Say When: Advertising Appeals in Evolving Markets
6. Avoidance of Advertising in Social Networking Sites
7. Internet forums as influential sources of consumer information
8. Users of the world, unite! The challenges and opportunities of Social Media
9. Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
10. The fairyland of Second Life: Virtual social worlds and how to use them

Their papers

• Social media advertising value: The case of transitional economies in Southeast Asia (2014) — 181 citations
• Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator (2018) — 88 citations
• The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship (2014) — 124 citations