Social media advertising value: The case of transitional economies in Southeast Asia

By William Van-Tien Dao, Angelina Nhat-Hanh Le, Julian Ming-Sung Cheng, Der Chao Chen. 2014

181 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ed488e441fb5d52d5ba00424ddc5ae8697d56886

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Youssef Chetioui
2. Hind Lebdaoui
3. Taanika Arora
4. Bhawna Agarwal
5. Irfan Butt
6. Rodney Graeme Duffett

In Sociology and Political Science

1. Youssef Chetioui
2. Hind Lebdaoui
3. Taanika Arora
4. Bhawna Agarwal
5. Irfan Butt
6. Rodney Graeme Duffett

Citations in the corpus

• Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “The massive number of Facebook users makes it easier to uncover adequate respondents for the study (Dao et al., 2014).”
• Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, result): “…Han (2014), Tsang et al. (2004) and Sinkovics et al. (2012); for social media advertising, the results are consistent with the studies conducted by Dao et al. (2014), Hamouda (2018), Hassan, Fatima, Akram, Abbas, and Hasnain (2013), Logan, Bright, and Gangadharbatla (2012) and Murillo et al.…”