Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations

By Joel Gehman, Matthew G. Grimes. 2017

187 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/2a803a1a907f7fcc93e98772b91f9111a14205b2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. G. Fisher
2. Michael Lounsbury
3. Danny Miller
4. Christopher Marquis
5. Matthew G. Grimes
6. Joel Gehman
7. W. Wales
8. Ivano Cardinale

Citations in the corpus

• Optimal distinctiveness: Broadening the interface between institutional theory and strategic management (2017, background): “…that have emphasized how firms successfully bridge or combine elements of different categories or relate to different stakeholders and their perceptions (Cattani et al., 2016; Durand and Paolella, 2013; Gehman and Grimes, 2016; Kennedy and Fiss, 2013; Zhao, Ishihara, and Lounsbury, 2013).”