On the Depth and Dynamics of Online Search Behavior

By Eric J. Johnson, Wendy W. Moe, Peter S. Fader, Steven Bellman, Gerald L. Lohse. Management Sciences, 2004

586 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/40b8a9f5b0ab9b7875d843907c7974d486af4e38

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In Management Science and Operations Research

In Marketing

Citations in the corpus

Cognitive Lock-In and the Power Law of Practice (2003, unknown): “However, when the data are examined, Web information search is fairly limited (Johnson et al. 2002), and this, coupled with our finding about cognitive switching costs, argues for the development of a behavioral search theory that extends economic theory beyond its concentration on physical costs.”
Binge Watching and Advertising (2016, result): “…to induce a correlation at the margin among the four components of our model in a manner consistent with prior research on brand choice (e.g., Bucklin and Gupta 1992), online behavior (e.g., Johnson et al. 2004; Sismeiro and Bucklin 2004), and in-store behavior (e.g., Hui, Bradlow, and Fader 2009).”
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, methodology): “In summary, we contribute to the customer journey literature (e.g., Johnson et al. 2004; Li and Kannan 2014) by demonstrating the necessity of considering the temporal dimensions in studying the purchase funnel and the customer journey (Lemon and Verhoef 2016).”
Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002, background): “…changes in usage affect switching, and interestingly, we find that level of Web site activity is associated with reduced switching, which is consistent with a story that greater experience with a service provider creates implicit lock in through learning (as suggested by Johnson et al. 2000).”
The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction (2012, background): “Johnson et al. (2004), for instance, suggest that shoppers generally visit few stores online and gravitate toward a preferred site over time, despite the fact that other stores are just a mouse click away.”
From Generic to Branded: A Model of Spillover Dynamics in Paid Search Advertising (2008, unknown): “Lastly, in an empirical modeling study, Manchanda et al. (2006) examine the relationship between banner advertising and purchase patterns.”
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2004, unknown): “For example, Johnson et al. (2004) present empirical evidence that consumer online search is very limited during the shopping process.”
The impact of shopbots on electronic markets (2002, background): “A variety of researchers have found that search intensity is surprisingly low in electronic markets (e.g. Johnson et al 2000).”