The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior

By N. Mandel, Derek D. Rucker, Jonathan Levav, Adam D. Galinsky. 2017

485 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/1657f8b3dc551a2beceb43ef92e0340c2b8b1db4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Maura L. Scott
2. Dhruv Grewal

In Social Psychology

1. Maura L. Scott
2. Jenny van Doorn
3. Dhruv Grewal
4. Martin Mende

Citations in the corpus

• Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses (2019, background): “To address this question, we draw on the notion of compensatory consumption, which refers to consumption “motivated by a desire to offset or reduce a self-discrepancy” (Mandel et al. 2017, p. 134).”