Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

By S. Schmalz, U. Orth. 2012

192 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/3a22b4b0f1087a32c908e0124d0133932d947b25

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Arnold Japutra
2. Lyndon Simkin
3. Jhih-Syuan Lin
4. Yongjun Sung
5. Y. Ekinci

In Marketing

1. Arnold Japutra
2. Y. Ekinci
3. Lyndon Simkin
4. Zhuowei Huang
5. Chaozhi Zhang
6. Jing Hu
7. Hans Rüdiger Kaufmann
8. Adriano Ayres

In Social Psychology

1. Y. Ekinci
2. Arnold Japutra
3. Lyndon Simkin
4. Adriano Ayres
5. Chaozhi Zhang
6. Hans Rüdiger Kaufmann
7. Jhih-Syuan Lin
8. Dan Petrovici

Citations in the corpus

• The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “…technology may have greater psychological involvement and more concentration for strong attached brands rather than weak attached brands, because strong attachments denote strong emotional connections, as well as more frequent interactions between consumers and brands (Schmalz and Orth 2012).”
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “…brand attachment and strong/close brand-self connections can insulate the brand from the repercussions of minor brand failures (Donovan et al., 2012), there are limits to consumers' tolerance of brand transgressions (Schmalz & Orth, 2012; see also Loken & John, 2010; Wan, Hui, & Wyer, 2011).”
• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “Previous research has suggested that brand attachment motivates consumer-brand relationships and favourable consumer behaviours (e.g. Schmalz and Orth, 2012; Japutra et al., 2014; Brocato et al., 2015).”
• Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014, background): “However, a growing body of work shows there are several contingencies that may mitigate the destructive influence of transgression incidents (e.g., Ahluwalia, Burnkrant, & Unnava, 2000; Einwiller et al., 2006; Schmalz & Orth, 2012).”
• Destination brand personality and destination brand attachment – the involvement of self-congruence (2017, background): “Brand attachment is defined as “the degree to which consumers feel a sense of connection with a brand and the degree to which aspects of the brand are self-referential and self-defining for them” (Schmalz & Orth, 2012, p. 872).”
• Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016, background): “Schmalz and Orth (2012) explore how brand attachment would impact unethical behaviour.”
• Exploring brand attachment, its determinants and outcomes (2014, background): “In addition, brand attachment can minimise the effects of negative information or effects of unethical firm behaviour (Schmalz & Orth, 2012).”