Destination brand personality and destination brand attachment – the involvement of self-congruence

By Zhuowei Huang, Chaozhi Zhang, Jing Hu. 2017

104 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3b42db3c1994aee953b85a36e3b46090e322610d