Dan Petrovici

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it
• Social Psychology — 8 citations into it

Whom Dan Petrovici trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer Edson Escalas
2. Matthew Thomson
3. Lucia Malär

Papers from Dan Petrovici's perspective

Ordered by how strongly the researchers Dan Petrovici trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
3. Self‐Construal, Reference Groups, and Brand Meaning
4. Social relationships: the nature and function of relational schemas
5. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
6. Consumer Choice between Hedonic and Utilitarian Goods
7. The effect of life values and materialism on buying counterfeit products
8. Direct and indirect effects of self-image congruence on brand loyalty
9. TARGET ARTICLE: Toward a Conceptualization of Optimal Self-Esteem
10. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

Their papers

• Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016) — 138 citations