The internet and international marketing

By Karim Alrawi. 2007

445 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b7973a5bb976350a725e351848f9eb3bb1920cb6

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In Marketing

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Beyond Trust: Web Site Design Preferences Across Cultures (2005, background): “As with the literature on trust prior to the Internet, the elements contributing to online trust are diverse and include quality, customer support, on-time delivery, compelling product presentations, convenient and reasonably priced shipping and handling, clear and trustworthy privacy policies (Reic”
Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China (2014, background): “Regarding demand-side value-creating mechanisms; first, channel expansions enlarge a firm’s market coverage by enabling the firm to target additional customer segments or geographical regions (Quelch and Klein 1996).”
Online buying behavior:a transaction cost economics perspective (2005, background): “Further, dependability is related to integrity [33] and previous research [34,35] suggest that consumers who perceive high dependability of the online store are prone to believe that the online store is well organized and favorable for making purchases.”
The Internet as an alternative path to internationalization (2013, background): “The internet has led to entirely new ways for exporters to access markets and improve their efficiency in terms of receiving customer orders and handling inquiries on a global basis, particularly in the case of small- and medium-sized companies (SMEs) due to their limited resources (Bennett, 1997; H”
The digitalization of retailing: an exploratory framework (2016, background): “These implications include changing business opportunities (e.g., Quelch and Klein, 1996), business models (e.g., Osterwalder and Pigneur, 2002; Sorescu et al ., 2011), forms of commerce (Gloor, 2000), purchasing processes (Grewal et al ., 2013), and the transformation of local shops into global…”
The role played by perceived usability, satisfaction and consumer trust on website loyalty (2006, methodology): “Similarly, Quelch and Klein [84] and Jarvenpaa et al. [43] pointed out that trust is a critical factor in stimulating purchase.”
Internet marketing and export market growth in Chile (2016, background): “Internet applications to marketing activities enable firms to develop marketing capabilities to collect primary data via tools such as online surveys, web visitor tracking, advertising measurement, customer identification systems, and email marketing lists (Quelch & Klein, 1996).”
Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site (2006, background): “These results suggest that loyalty to a web site depends to a great extent on the consumer’s trust shown towards it (Lee et al., 2000; Quelch and Klein, 1996), since there tend to be greater levels of risk associated with this type of distance dealing (Donthu and Garcia, 1999).”