The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

By Arul Mishra, Himanshu Mishra. 2011

256 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/2c4134c6ab928e05e64ff99b7a26e03053adb02e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Paolo Antonetti
2. Donald R. Lehmann
3. J. Alba
4. Joel Huber
5. L. Cavanaugh
6. Adam Duhachek
7. Elanor F. Williams
8. Stan Maklan

In General Decision Sciences

1. Paolo Antonetti
2. Donald R. Lehmann
3. J. Alba
4. Joel Huber
5. John G. Lynch
6. L. Cavanaugh
7. Adam Duhachek
8. Elanor F. Williams

In Marketing

1. Paolo Antonetti
2. Eric T. Bradlow
3. Donald R. Lehmann
4. J. Alba
5. Joel Huber
6. John G. Lynch
7. L. Cavanaugh
8. Adam Duhachek

Citations in the corpus

• Reflections on the replication corner: In praise of conceptual replications (2015, background): “Mishra and Mishra (2011), J. Marketing Research Extended to choices between healthy and unhealthy foods.”
• Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence (2014, background): “Existing literature has suggested that consumers need to justify indulgent consumption choices (e.g., Levav and McGraw 2009; Okada 2005), for example, by using the presence of a discount as justification (Mishra and Mishra 2011).”
• Pleasure principles: A review of research on hedonic consumption (2013, background): “Consumers also prefer a price discount to a bonus pack for a vice good because they cannot justify getting more of a vice good than they would already obtain; hence, they prefer alleviating guilt over their purchase by spending less money on the default quantity (Mishra & Mishra, 2011).”
• How Images of Other Consumers Influence Subsequent Taste Perceptions (2013, background): “…reducing consumption conflict and increasing not only the choice of indulgent products but also the amount consumed and perceptual judgments (e.g., Aydinoğlu and Krishna 2011; Kivetz and Simonson 2002a, b; Mishra and Mishra 2011; Okada 2005; Strahilevitz and Myers 1998; Wansink and Chandon 2006).”
• Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices (2014, background): “Guilt reinforces self-regulation in relation to over-eating and vice food consumption (Mishra and Mishra 2011; Mohr et al. 2012), can be effectively used in anti-drinking campaigns (Agrawal and Duhachek 2010; Duhachek et al.”