Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence

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Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth (2020, background): “Perceptions of fairness also apply to positive outcomes (e.g., Cavanaugh 2014).”
I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours? (2016, background): “However, whilst these appeals are successful in advertising campaigns for “indulgent” products such as luxury goods and high calorie foods (Cavanaugh, 2014) this study suggests that this strategy would not easily transfer into pro-environmental food choices.”
The psychology of appraisal: : Specific emotions and decision-making (2015, background): “Previous research has examined how individuals' perception of their own deservingness (Cavanaugh, 2014) or other's deservingness of outcomes (Feather, 2008) influences their judgments.”