Does the distance between us matter? Influences of physical proximity to others on consumer choice

By Jing Xu, Hao Shen, R. Wyer. 2012

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How researchers see this paper

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Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2016, background): “Other studies have shown that crowding can threaten consumers’ sense of uniqueness, which may lead them to purchase more distinctive products to restore their perceived individuality (Xu et al. 2012).”
The Influence of Social Crowding on Brand Attachment (2018, background): “This motivates them to reassert their freedom (Brehm 1966; Wicklund 1974), as reflected in a preference for more varied options (Levav and Zhu 2009) or more unique choice alternatives (Xu, Shen, and Wyer 2012).”
Conservative When Crowded: Social Crowding and Consumer Choice (2013, background): “Similarly, consumer researchers have thus far shown only that store crowding decreases shopping satisfaction (Eroglu, Machleit, and Barr 2005), precipitates an earlier departure from a crowded store (Hui and Bateson 1991), and can threaten consumers’ sense of individuality (Xu, Shen, and Wyer 2012).”
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice (2014, background): “As a result, consumers are likely to choose distinctive options when they are motivated to strengthen or affirm their uniqueness (Xu, Shen, and Wyer 2012).”