Shopping Goals, Goal Concreteness, and Conditional Promotions

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The Effect of Mind‐Sets on Consumer Decision Strategies (2007, background): “Lee and Ariely (2006) confirmed the assumption that consumers spontaneously acquire different mind-sets at different stages of a shopping experience and found that promotions have greater effect when consumers are at the initial stage (and thus have a deliberative mind-set) than when they are more…”
Language Abstraction in Word of Mouth (2010, unknown): “…in marketing (Aggarwal & Law, 2005; Corfman, 1991; Hamilton & Thompson, 2007; Keller & Block, 1997; Kim & Meyers-Levy, 2007; Kim, Rao, & Lee, 2007; Lee & Ariely, 2006; Lee, Keller & Sternthal, 2010; Mackenzie, 1986; Maheswaran & Sternthal, 1990; Meyers-Levy & Zhu, 2007; Zhao, Hoeffler &…”
Understanding consumers’ multichannel choices across the different stages of the buying process (2012, background): “The importance of the different channel attributes for consumers’ channel choices might differ across the stages of the buying process depending on the goals consumers pursue in each stage of the buying process (Balasubramanian et al. 2005; Huffman and Houston 1993; Lee and Ariely 2006).”
Customer Inspiration: Conceptualization, Scale Development, and Validation (2017, background): “Therefore, inspiration adds an important in situ measure to the study of customermotivation and the experiences along the customer journey (Lee and Ariely 2006; Lemon and Verhoef 2016).”