Customer Inspiration: Conceptualization, Scale Development, and Validation

By T. Böttger, Thomas Rudolph, Heiner Evanschitzky, T. Pfrang. 2017

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Influence of brand experience on customer inspiration and pro-environmental intention (2020, methodology): “The measurements for customer inspiration were adopted from Böttger et al. (2017).”
Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “Inspiration is a combination of two component processes that are both necessary to create an episode of inspiration: (1) an activation component, being inspired by something, in which one gains awareness of new or better possibilities that one would not have recognized on one’s own, and (2) an inten”
What motivates users to hashtag on social media? (2019, background): “In addition to the 10 motivations, we surveyed users’ hashtag identification styles to assess nomological validity and to explore how the 10 motivations relate to other constructs of interest (Böttger et al., 2017).”