Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

By Rongrong Zhou, Michel Tuan Pham. 2004

381 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Finance

View Paper: https://www.semanticscholar.org/paper/28333c8d81e63582197e0216f257ad58a4a2258f

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Citations in the corpus

Psychological characteristics and household savings behavior: The importance of accounting for latent heterogeneity (2018, methodology): “The results extend previous work by Nyhus and Webley (2001) and Brown and Taylor (2014), which did not distinguish between different classes of households, and found no effect of conscientiousness.”
The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing (2012, background): “Zhou and Pham (2004) posited that their findings are indicative of the fact that states of promotion and prevention can be contextually activated by the targets of judgment under consideration.”
Regulatory focus and investment decisions in small groups (2007, neutral): “Bianco, 2003; Shah & Higgins, 1997; 2001). Zhou and Pham (2004) , for instance,”
Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives (2010, positive): “2007; Zhou and Pham 2004; see Pham and Higgins [2005] for a review).”
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking (2013, background): “The second contribution of the present work stems from extending Zhou et al.’s (2009) work on the symbolic power of money.”
Self‐regulation and decision heuristics in entrepreneurial opportunity evaluation and exploitation (2007, background): “Various studies show the significance of regulatory focus for decision-making (Higgins, 2002; Liberman et al., 2005; Zhou and Pham, 2004).”
Susceptibility to and impact of interpersonal influence in an investment context (2009, background): “…consumption (cf. Browning and Crossley 2001), so from this perspective, it seems surprising that marketing research has paid so little attention to investment decisions (Johnson and Tellis 2005; Johnson et al. 2005; Zhou and Pham 2004), and even less attention to how they are influenced by others.”
When does electronic word-of-mouth matter? A study of consumer product reviews☆ (2010, background): “For example, with respect to financial decisions, Zhou and Pham (2004) suggest that consumers rely on the promotion system to regulate the achievement of financial gains and the prevention system to regulate the avoidance of financial losses.”