Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers

By Amna Kirmani, Rebecca W. Hamilton, D. Thompson, Shannon Lantzy. 2017

199 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2620b276cc4385a3d604d925545a3c895e8e2a63

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. P. Aggarwal
2. Linyun W. Yang

In Marketing

1. Linyun W. Yang
2. P. Aggarwal
3. Susan Fournier
4. K. Back
5. Marina Puzakova
6. Ann L. McGill
7. Joseph F. Rocereto
8. Hyokjin Kwak

In Sociology and Political Science

1. Linyun W. Yang
2. P. Aggarwal
3. Susan Fournier
4. K. Back
5. Ann L. McGill
6. Marina Puzakova
7. Claudio Alvarez
8. Joseph F. Rocereto

Citations in the corpus

• No Small Matter: How Company Size Affects Consumer Expectations and Evaluations (2019, background): “Moreover, when choosing between service providers, consumers are more likely to choose a competent service provider over a warm or moral one (Kirmani et al. 2017).”