No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

By Linyun W. Yang, P. Aggarwal. 2019

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/32c8f789006c4bbc6ddd0b454503e99d0ae2b0d9