A current overview of consumer neuroscience

By Mirja Hubert, Peter Kenning. 2008

324 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/606357e323cbc1ba805e188dd72bb5ae40a448e5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. Richard P. Bagozzi
4. John A. Clithero
5. Gavan J. Fitzsimons
6. V. Fortunato

In Marketing

1. Scott A. Huettel
2. Jorge Henrique Caldeira de Oliveira
3. Janaina de Moura Engracia Giraldi
4. Richard P. Bagozzi
5. Joseph Ciorciari
6. Joanne M. Harris
7. John A. Clithero
8. Gavan J. Fitzsimons

Citations in the corpus

• Consumer neuroscience for marketing researchers (2018, background): “Consumer neuroscience is also referred to as neuromarketing, but an interesting distinction between the two terms has been made by Hubert and Kenning (2008) who proposed that consumer neuroscience refers to the academic literature, whereas neuromarketing is the term used in the industry.”
• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “However, according to some authors, the purchase process happens subconsciously (Butler, 2008; Fugate, 2008; Hubert & Kenning, 2008; Morin, 2011; Page, 2012).”
• The neuropsychology of consumer behavior and marketing (2018, background): “Consumer neuroscience is differentiated from neuromarketing in that the latter involves the practical implementation of neuroscientific knowledge (often derived by consumer neuroscience), primarily in industry, for company- specific marketing insights (Hubert & Kenning, 2008).”
• A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014, methodology): “According to the texts surveyed, the main limitation of neuromarketing is a lack of credibility of information (Murphy et al., 2008; Fisher et al., 2010; Perrachione & Perrachione, 2008; Hubert & Kenning, 2008; Eser et al., 2011; Fugate, 2007; Morin, 2011 and Javor et al., 2013).”
• The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “…to the original term of ‘‘neuromarketing’’, the name of ‘‘consumer neuroscience’’ was qualified as more appropriate (Hubert, 2010) while ‘‘neuromarketing’’ was defined as the practical implementation of the knowledge brought by consumer neuroscience for managerial purposes (Hubert & Kenning, 2008).”
• New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences (2012, background): “As others have mentioned (Ariely & Berns, 2010; Hubert & Kenning, 2008), however, cognitive neuroscience is unlikely to ever identify such a brain region.”