The Market Valuation of Corporate Reputation

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How Open Innovation Affects the Drivers of Competitive Advantage (2012, result): “Their judgment is supported by an array of research that confirms the existence and validity of the link between reputation and firm performance (e.g. Black et al., 2000; Graham and Bansal, 2007; Gregory, 1998).”
Corporate Social Performance and Corporate Reputation: Two Interwoven Perspectives (2007, background): “…and Pavlik, 1991 ; Hammond and Slocum, 1996 ; Srivastava et al ., 1997 ; Deephouse, 1997 ; Roberts and Dowling, 1997 ; Cordeiro and Sambharya, 1997 ; Black et al ., 2000 ; Vergin and Qoronfl eh, 1998 ) and in the sociological literature ( Little and Little, 2000 ; Jones et al ., 2000 ).”
Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions (2010, background): “Certain resources are capable of providing a competitive advantage for a firm (Barney, 1991, 2001), and a large portion of these resources are intangible (Barney and Hansen, 1994; Black et al., 2000; Fryxell and Wang, 1994; Hall, 1992, 1993; McMillan and Joshi, 1998; Teece, 1998).”
Corporate reputation, stakeholders and the social performance-financial performance relationship (2005, background): “Black et al. (2000) found that organisations devote resources to the intangible asset of reputation, with the expectation that these efforts will improve the performance of the firm.”