The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects

By Nathan Novemsky, Rebecca K. Ratner. 2003

135 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/1ad1246e29d545018d447a9c2e67e2f89926456f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. J. Alba
2. Elanor F. Williams
3. Claudia Townsend
4. Ruth M. J. Byrne
5. Norbert Schwarz
6. Barbara E. Kahn
7. Martin Weber
8. Markus Glaser

In General Decision Sciences

1. Ruth M. J. Byrne
2. J. Alba
3. Elanor F. Williams
4. Claudia Townsend
5. Norbert Schwarz
6. Jonathan Evans
7. Adam J. Berinsky
8. Daniel Kahneman

In Literature and Literary Theory

1. Ruth M. J. Byrne
2. Norbert Schwarz

Citations in the corpus

• Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children (2010, unknown): “They have been shown to have a variety of effects in contexts as diverse as goal-directed behavior (Mukhopadhyay and Johar 2005), hedonic adaptation (Novemsky and Ratner 2003), and predicted emotion (Xu and Schwarz 2009).”
• Counterfactual thoughts about experienced, observed, and narrated events (2011, background): “For example, actual and imagined experiences often produce different hedonic evaluations, perhaps because actual experiences consume attention to a greater extent than imagined ones (Morewedge, Gilbert, Myrseth, Kassam, & Wilson, 2010 ; Novemsky & Ratner, 2003 ), or elicit a more detailed represen”
• The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014, background): “For example, Novemsky and Ratner (2003) showed that consumers believe in the positive effect of contrast (which can be obtained by adding more variety), in anticipation of consumption, but during the actual consumption there are no positive advantages of the variety or contrast experienced.”
• Do We Really Need a Reason to Indulge? (2009, background): “Finally, people may hold incorrect beliefs about how they will feel in certain consumption situations, and those beliefs may be rarely updated, for reasons we discuss subsequently (Kahneman and Snell 1990; Novemsky and Ratner 2003; Ratner, Kahn, and Kahneman 1999; Robison and Clore 2002).”
• Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions (2005, unknown): “0093-5301/2005/3104-0007$10.00”
• Pleasure principles: A review of research on hedonic consumption (2013, background): “For example, lay theories may lead consumers to overestimate the likely effect of contrast effects on experienced pleasure (Novemsky & Ratner, 2003; see also Morewedge, Huh, & Vosgerau, 2010), overestimate the likely effect of psychological distance on their emotional reactions (Ebert & Meyvis, in…”