Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives

By A. Mollen, Hugh Wilson. 2010

1,360 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9bd9e32ef1a07eff8cf81638357002d15add9103

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Citations in the corpus

Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Within the context of social networks, consumer online engagement reflects an individual’s commitment to an active relationship with a given kind of media (Calder, Malthouse, and Schaedel 2009, Mollen and Wilson 2010).”
Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices (2015, background): “This is in line with Mollen and Wilson (2010), who state that whilst involvement comprises a passive, mental relationship, engagement requires active commitment.”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, positive): “…of the communication process, is usually associated with a social function to establish connectedness with the interlocutor (Shen & Sengupta, 2018), and can ultimately lead to greater engagement towards the message content (Kapitan & Silvera, 2016; Mohd-Ramly & Omar, 2017; Mollen & Wilson, 2010).”
Experience Value Cocreation on Destination Online Platforms (2018, methodology): “Based on the process view of value cocreation and the Stimulus–Organism–Response model (Claffey and Brady 2014; Mollen and Wilson 2010), this study integrates the knowledge of three research fields, namely, website quality, destination emotional image, and consumer engagement, to propose a…”
Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “When conceptualizing online “brand engagement,” Mollen and Wilson (2010) scrutinize how the concept differs from “involvement.””
Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement (2016, positive): “However, some studies see the concept as emotional (Catteeuw, Flynn, & Vonderhorst, 2007; Roberts & Davenport, 2002) or cognitive in nature (Guthrie & Cox, 2001), whereas others justify all three dimensions (Brodie et al., 2013; Calder, Malthouse, & Schaedel, 2009; Mollen & Wilson, 2010).”
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement (2015, background): “As previously mentioned, fixed-scale approaches to measuring engagement have been the rule rather than the exception in both the practitioner and academic literature (e.g., Brakus et al., 2009; Hollebeek, Glynn, and Brodie, 2014; Mollen and Wilson, 2010; Sprott, Czellar, and Spangenberg, 2009).”
Re-examining online customer experience to include purchase frequency and perceived risk (2015, background): “As a result, retailers have become more proximal, price and product information is more transparent and empowered consumers continue to increase their participation and transactions (Becerra and Korgaonkar, 2013; Klaus, 2013; Mollen & Wilson, 2010).”
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, methodology): “Moreover, in consumer behaviour research, the conceptualisation and operationalisation of interactivity were developed in two di ﬀ erent directions: either based on media features or on user perception (Mollen & Wilson, 2010).”