Yong J. Hyun

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yong J. Hyun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Boonghee Yoo
  2. Naveen Donthu

Papers from Yong J. Hyun's perspective

Ordered by how strongly the researchers Yong J. Hyun trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  2. Performance consequences of brand equity management: evidence from organizations in the value chain
  3. The power of emotion: Brand communication in business-to-business markets
  4. Developing and validating a multidimensional consumer-based brand equity scale
  5. A roadmap for branding in industrial markets
  6. Switching Barriers in the Four-Stage Loyalty Model
  7. A conceptual model of perceived customer value in e-commerce: A preliminary investigation
  8. Successful branding of a commodity product: The case of RAEX LASER steel
  9. Impact of Sales Promotions on when, what, and how Much to Buy
  10. Individualism and Collectivism

Their papers