Ji-Hern Kim

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Ji-Hern Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Boonghee Yoo
  2. Naveen Donthu
  3. Kevin Lane Keller
  4. Artur Baldauf

Papers from Ji-Hern Kim's perspective

Ordered by how strongly the researchers Ji-Hern Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  2. Performance consequences of brand equity management: evidence from organizations in the value chain
  3. The power of emotion: Brand communication in business-to-business markets
  4. Developing and validating a multidimensional consumer-based brand equity scale
  5. A roadmap for branding in industrial markets
  6. Switching Barriers in the Four-Stage Loyalty Model
  7. A conceptual model of perceived customer value in e-commerce: A preliminary investigation
  8. Successful branding of a commodity product: The case of RAEX LASER steel
  9. Impact of Sales Promotions on when, what, and how Much to Buy
  10. Individualism and Collectivism

Their papers