Online Shopping and Social Media: Friends or Foes?

116 citations recorded by the source corpus.

How researchers see this paper

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Heavy social networking and online compulsive buying: the mediating role of financial social comparison and materialism (2021, background): “SNSs are essentially platforms in which consumers freely share opinion about recent shopping experience (Chevalier & Mayzlin, 2006; Stephen & Galak, 2012), and publicize their personal possessions (Zhang et al., 2017), which would give a rise to consumption culture.”
The future of social media in marketing (2019, background): “Research has begun to delve into the individual-level consequences of a consumer’s social media actions on marketing relevant outcomes (Grewal et al. 2019; John et al. 2017; Mochon et al. 2017; Zhang et al. 2017), however much is still unknown.”
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019, background): “Our research complements the nascent body of research that instead focuses on individual-level consequences such as brand favorability and purchase (John et al. 2017), self-esteem and self-control (Wilcox and Stephen 2013), and shopping (Zhang et al. 2017).”