Consumer behaviour of the base of the pyramid market in Brazil

By E. Barki, J. Parente. 2006

114 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing

View Paper: https://www.semanticscholar.org/paper/9f2095ecdf66ab7cad1c3f322e7e38ef14251108

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Andres Valentin
2. Denis G. Arnold

In Marketing

1. Andres Valentin
2. Denis G. Arnold

Citations in the corpus

• Corporate Social Responsibility at the Base of the Pyramid (2013, background): “In a study of Brazilians living on less than US$8 per day, Barki and Parente (2010) found that the poor have “a stronger need to compen-”