Explicating Web Site Interactivity

By Shyam Sundar, S. Kalyanaraman, Justin Brown. Communication Research, 2003

430 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0643fd28a188dd0dd5df9e94acd2120b16af2c6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Joon Soo Lim
2. Shyam Sundar
3. Guohua Wu
4. Sung-Un Yang
5. G. van Noort
6. James D. Ivory
7. John C. Tedesco
8. S. Kalyanaraman

In Sociology and Political Science

1. G. van Noort
2. E. V. van Reijmersdal
3. S. Kalyanaraman
4. Shyam Sundar
5. Caspar Coppetti
6. Daniel Wentzel
7. Guohua Wu
8. S. Henkel

Citations in the corpus

• Improving incongruent sponsorships through articulation of the sponsorship and audience participation (2009, background): “For example, a company sponsoring a major sporting event could try to engage television audiences through discussion forums, blogs or Internet games before, after or during the television broadcast (Sunder, Kalyanaraman, and Brown 2003 ).”
• Examining Internet Interactivity Effects on Young Adult Political Information Efficacy (2007, background): “A functional approach to interactivity asserts that interactivity involves dialogic processes of two-way information exchange (Sundar et al., 2003).”
• The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust (2009, background): “A blog, a simple version of Web-based log or weblog , is a personal publishing or content management system on the Internet, at which an author or multiple authors can publish information on a variety of topics, which is often displayed in a reverse-chronological order (Scoble & Israel, 2006 ; W”
• The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior? (2006, background): “By bringing in contingency with the interface, customization can invite deliberate and careful scrutiny of the Web site, rather than just casual browsing ( Sundar, Kalyanaraman, & Brown, 2003 ).”
• The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website (2005, background): “…studies in the a group of Table 1, five of them (Fiore and Jin 2003; Haseman, Nuipolatoglu, and Ramamurthy 2001; Marcias 2003; Raney et al. 2003, Sundar, Kalyanaraman, and Brown 2003) found a positive relationship between actual interactivity and attitude toward the website, whereas the other…”
• Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses (2019, background): “…into more positive attitudes towards the site itself (e.g., Wu 2005) but also into positive brand attitudes (e.g., Liu and Shrum 2009; Macias 2003; Sundar, Kalyanaraman, and Brown 2003), brand images and brand relationships (Voorveld, Van Noort, and Duijn 2013), and into enhanced cognitive…”
• The Effects of Technological Advancement and Violent Content in Video Games on Players’ Feelings of Presence, Involvement, Physiological Arousal, and Aggression (2007, background): “For example, increased interactivity ( Sundar, Kalyanaraman, & Brown, 2003 ), animation (e.g., Lang, Borse, Wise, & David, 2002; Li & Bukovac, 1999; Sundar & Kalyanaraman, 2004), and download speed (Sundar & Wagner, 2002) have all been found to impact the effects of Web content on users.”