Improving incongruent sponsorships through articulation of the sponsorship and audience participation

By Caspar Coppetti, Daniel Wentzel, Torsten Tomczak, S. Henkel. 2009

104 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3e52946ece51154e06b67b33107d0a140dbb2208