S. Henkel

Marketing · with Coppetti · 2009–2017

A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 22 citations into it; #5,167 of 6,289 by trust here, #2,352 by citations

Whom S. Henkel trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. T. Cornwell

Who trusts S. Henkel overall

1. Anja Peters

Papers from S. Henkel's perspective

Ordered by how strongly the researchers S. Henkel trusts endorse each paper. Same corpus, a different order for every researcher.

1. The burdens of ownership: reasons for preferring renting
2. Access-Based Consumption: The Case of Car Sharing
3. Whither Services Marketing?
4. What's Mine Is Yours: The Rise of Collaborative Consumption
5. Exploring carsharing usage motives: A hierarchical means-end chain analysis
6. Consumer File Sharing of Motion Pictures
7. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
8. Sponsorship and recall of sponsors
9. Market prominence biases in sponsor identification: Processes and consequentiality
10. Explicating Web Site Interactivity (Communication Research)

Their papers

• Who will buy electric cars? An empirical study in Germany (2011) — 306 citations
• To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing (2017) — 139 citations
• Improving incongruent sponsorships through articulation of the sponsorship and audience participation (2009) — 104 citations