This apple is too ugly for me!: Consumer preferences for suboptimal food products in the supermarket and at home

351 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness (2020, background): “In the field, too, consumers tend to avoid ugly-looking food (e.g., De Hooge et al. 2017), which has been attributed to ugly food undermining consumers’ self-esteem (Grewal et al. 2019).”
Consumer perception and preference for suboptimal food under the emerging practice of expiration date based pricing in supermarkets (2018, background): “In addition, food waste is regarded as a moral problem given the inequality in access to food across the globe (Aschemann-Witzel, Hooge et al., 2017) and the rising problem of food security (Foley et al., 2011; Godfray et al., 2010).”
Consumer expectations for vegetables with typical and atypical colors: The case of carrots (2019, background): “Our observations are in line with de Hooge et al. (2017), who found that an apple with a spot is more likely to be used in cooking than an intact apple.”
Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store (2019, background): “During the years a major deterrent for the retailers to begin offering misshapen FaVs has been their belief that consumers would not buy FaVs which have the “wrong” size and shape, and thus appearance (de Hooge et al., 2017).”