The Effects of Self-Construal and Commitment on Persuasion

By Nidhi Agrawal, Durairaj Maheswaran. 2005

266 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/0129d53b479d67995970adfbe8ae70031a09809f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Carlson
2. Ayşegül Özsomer
3. Darrel D. Muehling
4. Selin Altaras
5. R. Wyer
6. Berna Gerçek-Swing
7. M. Hui
8. Carlos J. Torelli

In Organizational Behavior and Human Resource Management

1. E. Hardin
2. R. Wyer
3. Berna Gerçek-Swing
4. J. Carlson
5. Ayşegül Özsomer
6. Darrel D. Muehling
7. M. Hui
8. Carlos J. Torelli

In Social Psychology

1. E. Hardin
2. Carlos J. Torelli
3. Berna Gerçek-Swing
4. R. Wyer
5. J. Carlson
6. Ayşegül Özsomer
7. Darrel D. Muehling
8. Selin Altaras

Citations in the corpus

• The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing (2012, background): “Agrawal and Maheswaran (2005) found that brand commitment moderated the effects of chronic versus primed self-view on persuasion, such that participants with high (low) commitment provided more favorable evaluations when appeals were consistent with the chronic (primed) view of the self.”
• The Role of Relationship Norms in Responses to Service Failures (2011, background): “Although these differences can be chronic (Aaker and Williams 1998; Markus and Kitayama 1991; Triandis 1989), they can also be induced experimentally (Agrawal and Maheswaran 2005; Gardner, Gabriel, and Lee 1999).”
• Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework (2008, background): “Self-construal reflects the extent to which people view themselves as separate and unique individuals (independent self-construal) or in relationship with other people or social groups (interdependent self-construal; Agrawal and Maheswaran 2005).”
• Individuality or Conformity? The Effect of Independent and Interdependent Self‐Concepts on Public Judgments (2006, background): “This conclusion is consistent with other findings when the dependent variables are taken without a delay after administering the primes (Aaker & Lee, 2001; Agrawal & Maheswaran, 2005; Bargh et al., 1988).”
• The What, How, Why, and Where of Self-Construal (2011, methodology): “The Twenty Statements Test (TST; Kuhn & McPartland, 1954) has also been used as a self-report measure of self-construal (e.g., Agrawal & Maheswaran, 2005; Somech, 2000).”