The Role of Relationship Norms in Responses to Service Failures

By L. Wan, M. Hui, R. Wyer. 2011

201 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/3bd714d714bb9a27ba5421d62140864ccaceb55b

Citations in the corpus

• Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals (2018, unknown): “…betrayal, our work contributes to the notion that betrayal involves a serious violation of what is normative in the con text of a brand relationship (Grégoire and Fisher 2008; Wan et al. 2011; Parmentier and Fischer 2015; Wiggin and Yalch 2015).”