The Effect of Personal Cultural Orientation on Consumer Ethnocentrism

By Boonghee Yoo, Naveen Donthu. 2005

175 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f4013b4446b1627f1c7ec7939818dc25ca8ffcc5

Citations in the corpus

• Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011, unknown): “Researchers adopted the scale to test their theories in which individual cultural orientations take a role, for example, on issues such as service-quality expectations ( Donthu and Yoo 1998 ), marketing ethics ( Yoo and Donthu 2002 ), and consumer ethnocentrism ( Yoo and Donthu 2005 ).”