Managing Co‐Creation Design: A Strategic Approach to Innovation

By Pennie Frow, Suvi Nenonen, A. Payne, Kaj Storbacka. 2015

471 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/db5c7052b1c8149baba86f735f8785050d58146e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Gordon
2. Thomas Leclercq
3. Dimitrios Buhalis
4. Ingrid Poncin
5. Hongmei Zhang
6. Xifeng Ding
7. Wafa Hammedi

In Strategy and Management

1. Thomas Leclercq
2. Dimitrios Buhalis
3. Ingrid Poncin
4. Wafa Hammedi

Citations in the corpus

• Experience Value Cocreation on Destination Online Platforms (2018, background): “Effective cocreation is dependent on a platform for actors to engage (Frow et al. 2015).”
• Ten years of value cocreation: An integrative review (2016, background): “…(2015) B Marketing 1 Baumann and Le Meunier-FitzHugh (2015) C Marketing 1 Bone et al. (2015) B Marketing 1 Bowden et al. (2015) C Marketing 1 Frow et al. (2015) B Business (general) 1 Greer (2015) C Marketing 1 Huo and Palmer (2015) C Business (general) 1 Jafari et al. (2015) C Marketing 1…”