Sharifah Faridah Syed Alwi

Marketing · 2014–2020

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 22 citations into it; #5,690 of 6,289 by trust here, #5,117 by citations
• Organizational Behavior and Human Resource Management — 17 citations into it
• Social Psychology — 8 citations into it

Whom Sharifah Faridah Syed Alwi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Bo Edvardsson
2. Roger Bennett
3. Naresh K. Malhotra

Who trusts Sharifah Faridah Syed Alwi overall

1. Tamer H. Elsharnouby
2. Pantea Foroudi
3. E. Bianchi
4. Richard N. Rutter

Papers from Sharifah Faridah Syed Alwi's perspective

Ordered by how strongly the researchers Sharifah Faridah Syed Alwi trusts endorse each paper. Same corpus, a different order for every researcher.

1. Corporate brands: what are they? What of them?
2. The future of business schools
3. Service quality: beyond cognitive assessment
4. Prospective Students' Perceptions of University Brands: An Empirical Study
5. Satisfaction: A Behavioral Perspective on the Consumer
6. An Integrative Model Of Organizational Trust
7. It's all B2B…and beyond: Toward a systems perspective of the market
8. Service-Dominant Logic: Premises, Perspectives, Possibilities
9. The Systems View of Life: A Unifying Vision
10. On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Their papers

• Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh (2020) — 134 citations
• Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? (2014) — 166 citations