Appropriate use of single-item measures is here to stay

By L. Bergkvist. Marketing letters, 2014

236 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2f0966d4fca4658130d87e5f647adfc634299b3d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Rik Pieters
2. Marc van Essen
3. Aaron C. Ahuvia
4. S. Gechert
5. M. Wedel
6. Philipp A. Rauschnabel
7. Elisabeth Albertini

In Organizational Behavior and Human Resource Management

1. Rik Pieters
2. M. Zeelenberg

Citations in the corpus

• Growing Followers: Exploring the Effects of Leader Humility on Follower Self‐Expansion, Self‐Efficacy, and Performance (2018, unknown): “Although using a single-item scale may elicit concerns about reliability (Wanous and Hudy, 2001), various recent studies suggest that the use of these measurements do not seriously impede their predictive validity, compared to other multi-item scales (Bergkvist, 2015; Böckenholt and Lehmann, 2015; K”
• Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication (2017, background): “Constructs like values, perceptions, desires, attitudes, and intentions are typically measured on arbitrary scales (Blanton and Jaccard 2006).”