Tailor-made single-item measures of doubly concrete constructs

By L. Bergkvist, John R. Rossiter. 2009

250 citations recorded by the source corpus.

Subfields: Building and Construction, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/4a9d03d1524b4c012ad8e4084da964681b33d392

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Building and Construction

In Mechanical Engineering

Citations in the corpus

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012, methodology): “Furthermore, Bergkvist and Rossiter (2007, 2009) reported empirical findings indicating that single-item (SI) measures demonstrated equally high predictive validity as MI scales.”
Asking Good Survey Questions (2013, background): “That this effect indeed occurs has been shown empirically by Bergkvist and Rossiter (2009).”
Measurement of Trust in Automation: A Narrative Review and Reference Guide (2021, background): “Single-item surveys can be acceptable if you consider that single items extracted from larger unidimensional scales are often equally able to predict relevant outcomes as compared to the larger scale in its entirety (Bergkvist and Rossiter, 2007, 2009; Monfort et al., 2018).”
A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016, background): “There were no significant demographic differences between the two sample groups.”
An assessment of the use of partial least squares structural equation modeling in marketing research (2011, methodology): “Researchers have argued that if a construct’s scope is narrow, unidimensional, and unambiguous for the respondents, using single-item measures is the best approach (e.g., Nunnally 1967; Sackett and Larson 1990), an argument which Bergkvist and Rossiter (2007, 2009) have recently empirically suppor”
Appropriate use of single-item measures is here to stay (2014, background): “Examples of doubly concrete constructs include attitude toward the ad (AAd), brand attitude (ABrand), and brand purchase intention (PIBrand) (Bergkvist and Rossiter 2009).”