Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions

By Amar Cheema, Dilip Soman. 2006

273 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/09234e463af391992825c9d14c141cb2604b3493

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Citations in the corpus

Hedonic products for you, utilitarian products for me (2016, background): “Mental accounting inhibits the impulse to engage in hedonic consumption for the money in the account of paying for oneself (Cheema & Soman, 2006; Kivetz, 1999).”
Environmental Policy Theory Given Bounded Rationality and Other-regarding Preferences (2011, background): “Many examples of such behavior exist in the context of consumption activities: heuristics and mental accounts influence product choice (Cheema and Soman 2006), prosocial behavior affects donations or volunteering (Meier and Stutzer 2008), and status and habits drive consumption (Lindbeck 1997).”
Squeezed: Coping with Constraint through Efficiency and Prioritization (2015, background): “Ambiguity causes people to be flexible in their mental accounting to convince themselves that a purchase is justifiable (Cheema and Soman 2006; Mishra et al. 2013) and allows them to self-deceive (Sloman, Fernbach, and Hagmayer 2010).”
Retail therapy: A strategic effort to improve mood (2011, unknown): “According to Cheema and Soman (2006), mental accounts are malleable and flexible categories of spending.”
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates (2008, background): “Recent research in mental budgeting has revealed how consumers perceive and categorize expenses vis-à-vis their budgets (Cheema and Soman 2006; Soman and Cheema 2001; Thaler and Johnson 1990).”
Why did I eat that? Perspectives on food decision making and dietary restraint (2010, background): “However, Cheema and Soman (2006) find that even when adequate cognitive resources are available, consumers sometimes " construct a justification for doing what they want to do, " as they depart from their spending intentions and " indulge in a desirable activity " (Cheema & Soman, 2006, p. 42).”
Earmarking and Partitioning: Increasing Saving by Low-Income Households (2011, unknown): “In particular, Soman, Xu, and Cheema (2010) describe a theory of “decision points,” in which they argue that any intervention that causes the consumer to pause and think about the spending or consumption decision at hand will make the consumer more prudent. The presence of pictures that make the con”