K. Desai

Marketing · 2003–2011

A researcher in the Science corpus: 4 papers; trusts 5 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it

Whom K. Desai trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Anita Elberse
2. Jehoshua Eliashberg
3. Scott I. Rick
4. Suman Basuroy
5. Dilip Soman

Who trusts K. Desai overall

1. Ying Huang
2. Mirva Peltoniemi

Papers from K. Desai's perspective

Ordered by how strongly the researchers K. Desai trusts endorse each paper. Same corpus, a different order for every researcher.

1. Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
2. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
3. Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior
4. Tightwads and Spendthrifts
5. The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
6. The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
7. The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
8. Using Online Conversations to Study Word-of-Mouth Communication
9. Entertainment Industry Economics
10. Predicting Movie Grosses: Winners and Losers, Blockbusters and Sleepers

Their papers

• An Empirical Investigation of Signaling in the Motion Picture Industry (2006) — 319 citations
• How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices (2011) — 303 citations
• Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures (2005) — 153 citations
• Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image (2003) — 118 citations