Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
By K. Desai, Debabrata Talukdar. 2003
118 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/69c7455a2e0ca5c98e3c1d95994ae9504d78caa2
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In Marketing
Citations in the corpus
- Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage (2009, background): “Although consumers’ perceptions of prices may not always reflect the actual prices of products in a store (Corstjens and Corstjens, 1995), consumers do form an overall price image of a store (Desai and Talukdar, 2003) and use it to assess expensiveness of stores and quality in relative terms (e.”