Emory S. Daniel
Journal of Interactive Advertising · 2018
A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
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Papers from Emory S. Daniel's perspective
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- Development and validation of a parasocial interaction measure: The audience‐persona interaction scale
- Parasocial Interaction: A Review of the Literature and a Model for Future Research
- Parasocial Interactions and Relationships
- Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction
- Mapping and leveraging influencers in social media to shape corporate brand perceptions
- Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem (Cyberpsychology, Behavior, and Social Networking)
- It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
- Examining Relational Maintenance in Parasocial Relationships
- The Impact of Negative Publicity on Celebrity Ad Endorsements
- Parasocial Breakups: Measuring Individual Differences in Responses to the Dissolution of Parasocial Relationships