Mapping and leveraging influencers in social media to shape corporate brand perceptions

By N. Booth, Julie Ann Matic. 2011

387 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/63f0470421b1c9abbd8652f753686e012a2503d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Chandrashekhar Kandpal
2. Anuja Arora
3. Reema Aswani
4. Shivam Bansal
5. Xin-Jean Lim
6. Aifa Rozaini Mohd Radzol
7. Rob Procter
8. Ahmet Aker

In Human-Computer Interaction

1. Xin-Jean Lim
2. Aifa Rozaini Mohd Radzol
3. Yogesh Kumar Dwivedi
4. Mun Wai Wong
5. Jun-Hwa (Jacky) Cheah

Citations in the corpus

• Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019, background): “It becomes critically essential for brands to identify the right influencers across the web through social media to promote their products and services (Booth &Matic, 2011; Huang et al., 2014).”
• The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, positive): “Additionally, social media influencers can also showcase compelling outcome in both media coverage and consumer persuasion (Booth and Matic 2011).”
• Detection and Resolution of Rumours in Social Media (2017, background): “Researchers attempt to clean social media data [Gao et al. 2014] and try to get rid of population biases [Olteanu et al. 2016] to understand how social media shapes society’s perceptions on issues, products, people, etc. [Goodman et al. 2011].”
• Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial (2020, neutral): “While some research has shown that online influencers have a favorable consumer influence (Booth & Matic, 2011) others state that research on influencers in the digital space is inadequate (Godey et al., 2016).”
• The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018, background): “SMIs increase their credibility, and thus audiences notice and support their particular topic of interest (Booth and Matic 2011).”