Parasocial Interactions and Relationships

By Holger Schramm. 2015

217 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/f3543b759fa8030ffaeb721ebfdfdb30f343db21

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Citations in the corpus

The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019, background): “One study (Chung and Cho, 2017) incorporated participants’ familiarity with the influencer into their research design, using the concept of parasocial relationship (Horton and Wohl, 1956; Schramm, 2008).”
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018, background): “…viewers on screen, viewers still perceive realness in the communication, including experiencing emotions and behaviors similar to those in actual interactions (Cohen 2009; Daniel and Westerman 2017) and those that the character is experiencing/trying to convey (Klimmt, Hartmann, and Schramm 2006).”
Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, unknown): “Since recipients might parasocially interact with media characters linked to brand placement, while storing this interaction in the memory (Klimmt, Hartmann, and Schramm 2006), this parasocial information might easily influence existing brand knowledge or lead to the development of new brand…”
10 The Effects of Engagement with Entertainment (2013, background): “Preexisting PSR increase attention to messages featuring the character with which the relationship is formed (Klimmt et al., 2006) and facilitate cognitive responses to and post-viewing discussion of the message (Papa et al.”
Parasocial Relationships with Media Personae: Why They Matter and How They Differ Among Heterosexual, Lesbian, Gay, and Bisexual Adolescents (2018, background): “Conversely, sociable individuals who are more likely to develop strong real-life interpersonal bonds can also develop PSRs with greater ease (Klimmt et al., 2006).”
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, background): “However, as PSRs have also been shown to enhance levels of attention (Klimmt, Hartmann, and Schramm 2006), we do not believe that factors such as influencer– brand fit are of no importance in influencer marketing, but that PSRs might simply enhance the persuasive impact.”
Theorizing Development of Parasocial Engagement (2018, background): “This step largely overlaps with impression formation and developing dispositions based on media-based mental models, as viewers engage in automatic evaluative processes that results in a first impression that is then stored in a relationship schema (Klimmt et al., 2006).”