Examining Relational Maintenance in Parasocial Relationships

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Influencer Marketing and Authenticity in Content Creation (2021, background): “A mostly one-way experience with a celebrity becomes a more two-sided, parasocial relationship when it is experienced as if it were a real interaction (Eyal & Dailey, 2012).”
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018, background): “However, even if the viewers have genuine social interactions with the SMI, they will most likely not know the SMI very well, making their relationship parasocial (Eyal and Dailey 2012).”
Parasocial Relationships with Media Personae: Why They Matter and How They Differ Among Heterosexual, Lesbian, Gay, and Bisexual Adolescents (2018, methodology): “…PSRs has been predicted by uncertainty reduction theory (Perse & Rubin, 1989), strategies used to maintain PSRs are presumed to mirror the investment model (Eyal & Dailey, 2012), and audiences’ responses to fictional media personae can be predicted by accommodation theory (Goode & Robinson, 2013).”