The Impact of Negative Publicity on Celebrity Ad Endorsements

By D. Thwaites, Ben Lowe, L. Monkhouse, B. Barnes. 2012

118 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c9624499b6bd02f16c36df4d49f5ae0ad9edc1e6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Kara Chan
2. Elizabeth C. Crawford Jackson
3. Emory S. Daniel
4. David Keith Westerman

In Marketing

1. Kara Chan

In Sociology and Political Science

1. Kara Chan
2. David Keith Westerman

Citations in the corpus

• The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, unknown): “This clearly shows that consumers are able to exert higher purchase intention when they are invariably imbued with a favourable sense towards the endorsement's delivered meaning (Thwaites et al. 2012).”
• The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018, background): “Thwaites et al. (2012) demonstrated that when a celebrity has a negative public image, it can adversely affect the celebrity’s reputation and therefore his or her market value.”
• Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013, background): “It supports Thwaites et al.’s (2012) finding that negative publicity affects attractiveness and credibility of celebrity endorsers negatively.”